What is Field, Sales & Marketing (FSM)?
FSM manages sales force, promoters, merchandisers, brand ambassadors and any type of sales representation you would like to build.
Here's how our FSM services benefit your business:
Tell us what you need and we will help you achieve your goals.
Success Story
Our client:
A global beverages company focused on restructuring the field force and changing the working model, with a change of supplier for legal issue.
Client's needs:
To increase the penetration in GDO channel and better serve the traditional channel with higher performance from the field force.
Our solution:
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Dedicated team to manage with governance framework
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Implementation of a Customer Relationship Management (CRM) platform with Business Intelligence (BI)
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Reporting of shared performances through Key Performance Indicator (KPI) system
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Structured performance training; to reward the best resources, maintain retention, and decrease turnover
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Legal support